Keep your club’s emails out of spam
Email providers are quick to flag group emails as spam, even from a club your members love. These five habits help your emails land in your members’ inboxes.
Ask members to add your club’s address to their contacts. This is the single best thing you can do. If you send from [email protected], members should save that address. Share Members not getting emails? Whitelist them! in a welcome email or newsletter so they know how.
Put your club’s name in every subject line. Members are less likely to mark an email as spam when they can tell right away who it’s from.
Use a reply-to address someone actually checks. Members often reply with questions. If no one reads that inbox, their questions go unanswered.
Clean up bad addresses each season. Look for members marked Suppressed in Contacts. Each one shows a reason, such as a bounce, a spam report, or a block. Reach out to those members and ask them to update their email on their account.
Send fewer, fuller emails. Instead of one email per event, send a weekly roundup with everything coming up. Members are less likely to tune out.
💡 Tip: Need to email just part of your club, like unpaid accounts? Use segments so only the right people get it. See Understanding MemberSplash Segments in Mailchimp.
⚠️ Don’t add unsubscribed members back to your list yourself. They need to opt back in. See Re-subscribe a member in Mailchimp.