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How to send your Welcome Campaign using Mailchimp

Send your welcome email with Mailchimp

Your welcome email helps members log in to your club’s Member Splash site for the first time. Here’s how to send it through Mailchimp.

💡 Not using Mailchimp? Member Mail already has ready-made welcome campaigns under Communications > Email Campaigns. See Introducing Member Splash to Your Members.

Sync your members to Mailchimp

  1. Go to Communications > Mailchimp > Sync Settings.

  2. Make sure the LOGIN merge tag is turned on. It adds each member’s username to your email.

  3. Click Sync Now and wait for the sync to finish.

  4. Go to Membership > Accounts and filter for Mailchimp sync errors. Fix any accounts that show up, then sync again.

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New to Mailchimp?

Choose who gets the email

In Mailchimp, create a segment for the members you want to reach. Most clubs send the welcome email to adults only (segment by Member Type ID) or to each account’s Billing Contact.

Write and send your welcome email

  1. Go to Communications > Mailchimp and create a new campaign.

  2. Choose the segment you made.

  3. Enter a short subject line, such as “Welcome to our new club website!”

  4. Write your email. Make sure it includes:

    • The link to your club’s login page

    • *|LOGIN|*, which fills in each member’s username

    • The temporary password

    • What to do first: add member photos, update account information, and pay

  5. Click Save Draft. Drafts don’t save automatically.

  6. Send a test email to yourself and check it.

  7. When it looks right, check the confirmation box and send.

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Want a head start? Copy a sample letter from Introducing Member Splash to Your Members.

⚠️ Choose a segment before you send. If you skip it, the email goes to every member with an email address on file, including your waitlist.

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