Member Mail lets administrators create and send email campaigns to members from the Member Splash dashboard. Campaigns are built in Member Splash Builder, a drag and drop editor with ready made layouts, club branded styles, countdown timers, and desktop and mobile previews.
Access and setup
Open Communications > Email Campaigns from the admin dashboard.
By default, the Board user role has access. To grant access to other roles, go to Admin > User Roles.
On first use, open campaign settings using the gear icon at the top right of the Campaigns screen and enter a physical business location. This is used in the automatically generated email footer and unsubscribe link.
The Email Campaigns screen has three tabs:
Campaigns: create, manage, and review your campaigns
Segments: build the audiences you send to
Contacts: view and manage members who can receive campaigns
Manage contacts and segments
The Contacts tab lists members with an email address saved in Member Splash. You can filter by segment or subscription status, or search by name, email address, account number, or legacy account number.
If a member's email address changes, the address suppression is cleared so campaigns can reach the new address. An unsubscribe choice or a removal by account action is not reversed. Use Unsubscribe in Contacts to manage a contact's marketing subscription.
Create a segment before building a campaign. Add criteria to define the intended audience. When multiple rules are set, all rules must be met. A segment with no rules matches no members.
The Campaigns screen
Campaign statistics
The cards at the top show totals for the selected date period:
Emails sent
Open rate
Click rate
Bounce rate
Use the date filter (for example, Year to Date) to change the period. These cards only include sent campaigns.
Search and filter
Search: use the dropdown next to the search bar to search by Campaign name or Email subject.
Segment: filter the list by one or more segments. Each segment shows its current member count.
Campaign list
Use the tabs above the list to view All, Draft, Scheduled, or Sent campaigns. Each tab shows a count.
The list includes the campaign ID, name, created date, segment, status, delivery date, and delivery results (Delivered, Bounced, Opens, Clicks). Click any column header to sort.
Each campaign row includes:
View: open the campaign and its statistics
Edit: open the campaign in Member Splash Builder
More options (•••): additional actions for the campaign
List tools
Grid or list view: switch how campaigns are displayed
Refresh: reload the latest campaign data
Export: export the campaign list
Columns: choose which columns appear and in what order
New Campaign: start a new campaign
To customize columns, click Columns. Drag a column to reorder it or use the arrows, click X to move it to Inactive Columns, then click Save.
Create or edit a campaign
Click New Campaign, or click Edit on a saved draft.
Click the pencil icon next to the campaign name to rename it.
Use the To dropdown at the top right to choose the segment that will receive the campaign.
Build your message using the panels on the left (described below).
Use the eye icon to preview, and switch between desktop and mobile views at the top of the editor to check how the email looks on each.
Set a send time and schedule the campaign when you're ready (see Schedule and send below).
The editor toolbar also includes Campaigns (return to the campaign list), full screen, delete, and undo/redo.
Campaign options
Click the More options (•••) menu at the top right of the editor to access:
Send a test: send a test version of the email before it goes to members
Reply-to addresses: set the address replies go to. Shows Not set until one is added.
Preheader: add the short preview text that appears after the subject line in most inboxes. Shows Not set until one is added.
Autosave: automatically saves your changes as you work. It's on by default.
Save as a template: save this design to reuse for future campaigns
Save and exit: save your changes and return to the campaign list
Close without saving: leave the editor and discard unsaved changes
Blocks
The Blocks panel contains individual content pieces you can drag into your email: Logo, Navbar, Heading, Text, Image, Button, Divider, Spacer, Social links, Video, HTML block, and Table.
Layouts
The Layouts panel offers prebuilt sections you can drop in and customize. Use the search bar or browse by category: Columns, Text, Text and image, Image gallery, Call to action, Hero and banner, Video, Countdown, Events, and Header and sign-off.
Styles
The Styles panel controls the look of the entire email. New campaigns start with your club's default styles. If you change styles in a campaign, it uses its own styles from then on. Click Club defaults to switch it back to your club's styles, or Reset to undo style changes.
Background: content color, background color, background image, email width, email font, and mobile padding
Text: paragraph (P) and heading (H) settings, including font, letter spacing, alignment, color, font size, line height, and paragraph spacing
Link: link color
Button: shape (Square, Round, or Pill), button and text color, border, font, size, and letter spacing
Divider: line style, color, thickness, and padding
Image: rounded corners, border, alignment, and padding
Logo: alignment
Many style sections include a Same styles for desktop and mobile toggle. Turn it off to set different values for mobile.
Outline
The Outline panel lists every block in your email in order. Use it to quickly find and select content in longer campaigns.
Work with campaigns from the previous editor
Campaigns created in the previous editor before October 15, 2026, open in a read only view. Convert a campaign to the new format to continue editing it, or duplicate it to use its design as the basis for a new campaign.
Schedule and send
To schedule a campaign:
Click the clock icon next to Schedule.
Choose a date on the calendar and set the time.
Confirm the send time in the summary below the calendar. Times are shown in your club's time zone.
Click Set schedule.
The scheduled date and time must be in the future. To cancel a scheduled send, open the scheduler and click Remove schedule.
A scheduled campaign is sent at its booked time, not immediately when scheduled.
Campaigns more than 24 hours past their scheduled send time are moved back to draft instead of being sent late.
The Scheduled tab and its count include all upcoming campaigns regardless of the selected date period. Statistics cards only show sent campaigns within the selected period.
The editor prevents duplicate sends, even if the campaign is scheduled more than once or open in multiple tabs.
Countdown images are rendered and saved to your club's file storage when the campaign is sent, so they display reliably across email clients, including Gmail on Android.
Use View from the Campaigns screen to open a campaign's statistics. A member's unsubscribe choice continues to apply even if their email address changes.