Member Splash’s integrated email tool allows you to send messages to your members based on a wide range of dynamic filter criteria. It functions similarly to MailChimp, but doesn’t require a third party platform. You are welcome to use either or both solutions.
Access & Initial Configuration
By default only the Board user role has access to the Email Campaigns tool. You can grant access to other user roles via the Admin → User Roles screen.
To begin using this new feature go to Communications → Email Campaigns from the admin dashboard. On first use you will be taken to the Email Campaigns → Settings tab.
You’ll need to enter a physical location for the business to meet federal CAN-SPAM Act requirements. Full details of those rules are available on the FTC’s website here.
Once you have saved the address you’ll be able to access the rest of the email tool features. You can always go back and change the address in the future.
Each email you send will have an automatically generated footer with an unsubscribe link similar to this:
Managing Contacts
The Contacts tab by default shows all members with an email address saved in the system.
Anytime members are added, edited or deleted in the future, or when new member data is imported, they are updated automatically in the Contacts list.
As with MailChimp, you can group your contacts by segments based on criteria like payment status, account type, etc. On the Contacts tab you can filter by segment and subscription status, or search your contacts by Name, Email Address, Account # or Legacy Account #.
If a member chooses to unsubscribe that will remove them from your bulk email list but will not stop them from receiving other system messages, like payment and reservation confirmations.
Managing Segments
Segments allow you to target specific subsets of your membership. A typical use case would be sending a renewal notification to all unpaid members. You would likely want to only include your active account types — Family, Couple, Bonded, etc. — and exclude wait list and other account types.
💡 NOTE: You must create at least one segment before you can send messages. This is to prevent accidentally sending emails to more recipients than you intended.
From the Segments tab of the email tool you can hit Add Segment and then add filter criteria to determine which members should be included. As of this initial release the filters all must be met for someone to be included. For example, if you select three different account types and a payment status of Unpaid, as shown below, only members who have one of those account types AND are currently marked as unpaid would be included.
The Description field is optional and is meant to help make it clear to other administrative users which members each segment is meant to reach.
Once you create a segment the Segments table will indicate how many members would be included based on the current criteria.
💡 NOTE: Segments in Member Splash only save the rules used to determine which members should be included. That means that anytime you send an email the system fetches matching members in real time so the segments are always up to date.
Managing Campaigns
Campaigns are simply email messages. We chose to adopt the same terminology MailChimp uses to keep things consistent. The name of each campaign is only used for internal reference. Your end users only see the email subject and message.
The main Campaigns screen allows you to view any messages that you have sent or saved in draft status for future sending.
You can Duplicate any Campaign, which makes it easy to create reusable templates. Simply design an email, save it, and then duplicate and edit it each time you want to send.
When you create or edit an email campaign the first fields you’ll have to complete are the Campaign Name, Email List Segment and Email Subject Line.
Again, you will not be able to create a campaign until you have at least one segment to associate it with.
To design the email you’ll use our drag-and-drop editor that allows for easily creating sophisticated designs and includes a wide range of features, including AI image generation and content suggestions plus much more.
Use the preview tool to see what your email will look like across a wide array of devices and screen sizes:
In the background every email you create is automatically optimized for virtually any email program and device the recipient might view it on:
AI Images
Our images tool leverages generative AI to allow you to create the perfect picture for any message with a few clicks. First you’ll enter a text prompt:
Pick the result that best matches the vibe you’re going for:
Pick an image style:
And then select the perfect image for your email campaign:
All images are editable via a robust tool that offers cropping, filters, text overlays and much more:
You also have access to millions of royalty free stock images. Just add an image to your template and then click on More Images to search across the internet’s largest public domain image libraries.
Enter your search term and scroll through a myriad of choices:
💡 NOTE: Any image you generate with AI or select from a stock image gallery will be automatically saved to your local media gallery for re-use in emails, pages, posts and events.
Test Send
When you’re ready to send, enter one or more email addresses to test your message and make sure everything looks the way you intended:
Live Send
When you’re ready to send to your selected segment just hit Send to List. A confirmation window will pop up to make sure you really want to continue and then out the messages go, 500 recipients at a time. Your messages are sent out through a dedicated server at SendGrid, one of the leading email delivery services with the ability to send millions of messages per minute (if you actually reach that volume please let us know for a case study!)
Every message sent is tracked so that you can see opens, bounces, clicks, etc.
